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Be Awesome at Social Media

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Lisa of Fresh Eggs Daily uses social media to spread the word about chickens and eggs. Amazingly, she stars in a TV show, writes a newsletter with more than 35,000 subscribers, writes a blog, and regularly posts to Twitter, Instatgram and Facebook.

Her FB page with 676,868 likes does the following in a month (August, 2016).

She:

  • Posts 77 times. Yes, 77!
  • Posts 54 pictures including chickens/eggs/veges/fruit.
  • Posts 12 pictures including people.
  • Links her blog 5 times.
  • Posts events 5 times.
  • Finds time to give you 9 small chicken farmer tips.
  • Shows off her chickens via video 4 times.

In the end you know her chickens. They have names and, I’m sure, a group of fans who worry about them. Her FB page could be labeled “A Day in the Life of a Backyard Chicken Farmer.”

Here is August for two other popular farmer FB pages:

Second place (by random research) belongs to Long Meadow Ranch with 51,135 page likes. The farm/restaurant/winery posted 50 times and featured peaches the whole month of August. Twenty of their pictures integrate peaches. Peach cobbler, peach lemonade, peach salad, etc, etc. Loads of pictures.

And in 3rd place, White Oak Pastures with 16,175 page likes and 26 posts. The meat and farm product producers love showing pictures of their pigs.   Twelve pictures include animals.  Animals rule.

My lessons: Post often (preferable more than once a day), post pictures, and make sure your pictures tell the story of who you are.

-Rachel

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