Entrepreneurship

Rattlesnakes, Mary Kay, and other Myths of Marketing

rattlesnake

 

It doesn’t matter, really, if baby rattlesnakes are more dangerous than adult rattlesnakes. True or not, the story spreads: “Did you know that baby rattlesnakes are more dangerous because they don’t know how to control their venom?”
Why do we share these things? Do we expect fellow humans will use greater care in the company of small snakes?  Maybe. But don’t most of us avoid engaging rattlesnakes, regardless of expected dosage? Are we trying, then, to establish ourselves as serpent experts? That could be it too. But again, it doesn’t matter. What matters is that we do share snippets of story with innocent bystanders.

Consider that phenomenon in the context of business. What snippets do we share, for whatever reason, when circumstances trigger them?

Here are a few examples:

“She spent her $5,000 life savings to create a company that would give women a chance in a business world dominated by men.” – spoken of Mary Kay

“Did you know that the original recipe contained cocaine?” – spoken of Coca Cola (And true, according to Snopes.com, but no more useful than the rattlesnake story.)

“It was founded by famed Rombauer winemaker because he saw that Lake County grows better grapes than Napa Valley” – spoken of Gregory Graham Winery

“He posted hundreds of rejection slips from publishers on a nail above his desk before selling his first book.” – spoken of Stephen King

“He filed for bankruptcy after earning millions in real estate, then searched the Bible for wisdom on handling money.” – spoken of Dave Ramsey

“She left a successful career in Silicon Valley to start a sheep shearing company.” –spoken of West by Midwest founder Stephany Wilkes

We all want to share snippets of story.

Now tell us yours.

Christian

ps. The rattlesnake fact is, by the way, a myth. According to Arizona State University, baby rattle snakes are no more dangerous than adults. They just make a good story.

pps. Thank you for following and sharing our blog. We would write even if nobody was reading, but it’s even more fun because you do : )

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